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Bill Litton, Founder of iaspromotesshop.com

From a young age, Bill Litton's entrepreneurial drive was clear. In high school, he launched Crystal Clean Car Wash, a premium car detailing service for corporate clients and high-end residential customers. Leading a team of employees, he secured contracts with office buildings and private clients, setting the foundation for his business expertise. While attending the University of Pittsburgh and Carnegie Mellon University, Bill shifted his focus to custom-branded apparel, successfully serving fraternities, sororities, and university organizations with creative merchandise solutions.

After graduating, Bill was selected as the first college hire directly placed into Sherwin-Williams' prestigious Chemical Coatings Sales Group, serving OEM manufacturers across the country. The role provided invaluable experience in high-stakes sales and operational efficiency, deeply influencing his professional philosophy.

Driven by a passion for innovation, Bill founded Independent Ad Specialties in 1993, and then in 1994, the first online promotional products company iaspromotesshop.com was launched; building it on the core principles of being better, faster, and smarter. His mission was clear:

Bill Litton, Founder of Independent Ad Specialties

Better Service: Delivering highly personalized and responsive customer experiences.

Smarter Guidance: Empowering clients to make informed branding decisions beyond just cost considerations.

Stronger Partnerships: Standing behind every product and service to cultivate long-term client relationships.

Under Bill's leadership, iaspromotesshop.com has grown into a trusted partner for countless businesses, including many Fortune 100 companies and thousands of small to medium-sized organizations.


A firm believer in accountability, Bill is known for his integrity and commitment to delivering exceptional results. "My goal is to make every client experience seamless and professional — like a fine dining experience you return to again and again," he says.

Bill remains accessible and invested in every project, inviting feedback and collaboration from clients..

You can reach Bill at 1-800-780-1962 ext. 204 or by email